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Phone: +44 (0) 1472 809 000
Breakfast Cereals

Breakfast Cereals

The Breakfast Cereal market is thriving, worth £11.6bn in 2018 and a massive £10m increase in sales for the Ready-to-Eat Breakfast Cereals sub-category. More and more consumers are keen to eat breakfast on-the-go, meaning an increase in sales of products such as Quaker Oats Porridge Pots and Nestlé On The Go Shreddies.

From children’s breakfast cereals such as Kellogg’s Rice Krispies and Nestlé’s Golden Nuggets, to healthy options including Whole Earth’s Organic Cocoa Crunch and Fuel 10K’s Protein Boosted Granola, our range of breakfast cereals have something for every type of consumer.

Nearly three in ten breakfast options are chosen for health reasons, with customers keen to buy breakfast which is high in vitamins and fibre and made with natural ingredients - the number of breakfasts chosen for being natural rising by 23% in 2018. Breakfast brands such as Quaker are leading the health drive by removing more than 175,000kg of sugar from its rolled oats.

3in10

breakfasts were chosen for health reasons over the past year, and that figure is on the increase

52%

of food-to-go shoppers went to two or more shops when buying breakfast

15%

of adults in the UK now eat breakfast at work or on-the-go

To complement our Breakfast Cereal range, we have a fantastic selection of cereal bars, aimed towards those customers who prefer to have a quick, healthy snack on-the-go.

Our selection of cereal bars come in a range of flavours to suit all tastes, including chocolate, strawberry, salted caramel and hazelnut, and we present a superb selection of the biggest brands, including Kellogg’s, Alpen and Eat Natural to name a few.

More than 470 breakfast cereals...

available for fast delivery through ROCS

View our Breakfast Cereals

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Breakfast Cereals Planogram

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