Shoppers are willing to pay more for higher quality coffee with sophisticated flavours, and an increasing number are buying pods and ground coffee over instant options.
Hand-roasted and artisan coffee brands are leading the way, with shoppers becoming more and more conscious of where their coffee is coming from: 'Shoppers, especially millennials, want a story behind their brands that they can relate to and be proud to support', says Jeff Beedie, Head of Category & Channel Development at Lavazza.
Tetley were awarded 4 Great Taste Gold Stars for 2018
In 2018, Britons spent an extra £52m on their coffee fix
of UK adults drink tea
There is an increasing number of innovative, exciting new products in the category, with the bigger brands placing more focus on the quality of their beans, along with introducing an array of fantastic flavours.
This increase in unique flavours spans across to the tea category, which has seen a surge of fruit and herbal teas, from brands such as Twinings, Tetley, Pukka, Teapigs and Clipper. Like with coffee, customers are looking for better quality with natural ingredients.
Customers want to have plenty of choice, but still good quality, and our superb range is perfect to meet these needs, offering a vast array of everyday and premium products!