Marketing Executive - Maternity Cover

Reporting to Head of Trading & Marketing, as Marketing Executive you will be contribute towards the creation, development and implementation of marketing campaigns, projects, plans and strategies, ensuring that all initiatives meet deadlines.

You will work with the existing Marketing Executive to raise brand awareness and support the growth of the business, while building relationships with the Sales team to understand customer engagement and requirements. You’ll work closely with our Category and Trading teams to understand and utilise opportunities, supporting with ad-hoc tasks when required.

As Marketing Executive you will also be responsible for:

• Reviewing and reporting on marketing campaigns, monitoring results and using this information to help shape and develop future marketing activity, in line with business objectives.
• Support with the management of third-party agencies and relationships with relevant external stakeholders and suppliers.
• Manage and prioritise your own workload to reflect business needs, ensuring work requests are approved by the Head of Trading & Marketing.

Role Responsibilities

Design:

• Use Adobe Creative Suite (Photoshop, InDesign and Illustrator) to design effective marketing collateral, such as:
• Brochures
• Adverts
• Point of sale
• Digital assets (e.g. website and social media)
• Presentation assets

• Support with the internal and external production of various annual, seasonal and monthly brochures (print and digital). Project management includes: planning timescales, managing content and adverts, design, copywriting, page-planning, sourcing/editing product images and organising translations.

• Liaise with colleagues and suppliers to obtain assets for online and offline marketing materials, ensuring value for money, quality and timely completion of projects.

• Have the ability to work to tight deadlines whilst having a strong visual eye for detail, accuracy, creativity and strong ability to copywrite for artwork.

Digital Marketing:

• Contribute to digital marketing activity, including:

• Managing our customer-facing website, using the CMS and third parties when necessary. Ensure that content, functionality, photography, and design promote the business, is innovative, creative and raises the profile of our products and services.
• Manage and evaluate SEO and PPC ads.
• Compile regular email marketing campaigns (design, layout, written content, templates, targeted lists, and analysis of results) utilising DotDigital.
• Research, create, manage, and monitor results of B2B social media content, using platforms: Facebook, Instagram, LinkedIn, and Twitter. Drive the growth of our social media channels from a B2B perspective.
• Use Google Analytics to report and suggest ideas for improvement and development.

Copywriting:

• Write clear, compelling, and culturally sensitive copy for offline and online marketing activities, which can be easily translated, uses on-brand language to promote the business and raises the profile of our products and services.

• Showcase strong proof-reading ability - proofing content which has been provided by colleagues and suppliers, for grammar, consistency, accuracy, relevance and, cultural sensitivity.

• Write informative and competitive award entries for regional, national and international business awards.

• Write both long and short format text for the company website, brochures, and general marketing collateral.

• PR - write and pitch press releases to industry press when applicable.

Miscellaneous:

• As a priority, support the Sales team with any ad-hoc requests they may have (marketing collateral, presentations, resources, sales tools etc.)

• Work with the Category and Trading teams on:

• Ad-hoc tasks, projects, events and campaigns (e.g. promotions, seasonal, category focus)
• Advertising opportunities and placing adverts across all ranges of media (website, social media, brochures and industry publications).

• Support the business with events and exhibitions when required.

• Adhere to company brand guidelines when working on collateral and monitor accurate and appropriate use of corporate identity by suppliers and colleagues.

• Pull tailored, targeted contact lists from our CRM system and arrange the effective and timely distribution of marketing collateral and accurate communication to sales leads, customers, and colleagues.

• Regularly monitor and ensure sufficient stock levels of corporate literature, promotional items, and corporate stationery.

• Respond in timely fashion to all office enquiries, internal and external, adhering to collaborative working within the business.

• Maintain a clean and safe working environment at all times.

Qualifications / Experience

• Degree level: Marketing, Communications, Advertising, Journalism, English, Graphic Design or similar

• Previous experience in a marketing role (minimum 2 years)

Skills Required

• Excellent attention to detail

• Offline marketing knowledge

• Digital marketing knowledge (website CMS, social media, email campaigns, SEO, PPC, Google AdWords etc.)

• Strong copywriter

• Confident using Adobe Creative Suite (InDesign, Photoshop & Illustrator)

• Excellent communicator

• Organised

• First-rate IT skills (Microsoft Office with good Excel knowledge)

• Able to:

• - Use initiative and contribute ideas
• - Work as a team and independently
• - Quickly pick up systems

Personal Specification

• Creative

• Hard working and proactive

• Self-motivated with strong work ethic

• Team player

• Reliable and honest

• Friendly with ability to network

• Conscientious

• Good timekeeper