这一类别的重塑使其在2018年增长了6％，达到5.12亿英镑。消费者在去年多购买了390万千克蜂蜜、花生酱和巧克力抹酱。
Marmite的营销经理Vanni Cataldi说：“早餐仍是Marmite的关键。但是，这是一种功能极为丰富的产品。我们想鼓励消费者尝试新的和令人兴奋的使用方式。”
花生酱以17.1％的巨大增幅在此类别中领先。这种产品吸引了喜欢大胆尝试和使用功能多样的配料进行烹饪的年轻消费者。这些年轻消费者还热衷于使用Cadbury的Bounty Spread等产品尝试新的口味组合。
Although honey remains the largest sector in value terms, peanut butter is the standout performer, with value sales up almost £10m over the past year
The use of chocolate spreads has expanded into areas such as melted dipping sauces for fruit and as a baking ingredient. This has led to an increase in purchasing frequency to 3.9 times a year
Marmalade, which has managed 2% growth on volumes up 0.9% after years in the wilderness, also has the development of new, more adult-orientated flavours to thank for some of its return to form
我们的产品系列包括多种甜味和咸味产品以及各种果酱、涂抹酱、花生酱、橘子酱、蜂蜜和肉酱等，保证您能从此类别的快速增长中获益。除了适合早餐的各种果酱和涂抹酱外，我们还提供非常适合午餐或快餐的产品，如Princes的 Sardine & Ham Paste和The Heinz Original Sandwich Spread等。
此类别包括许多全新的多功能产品，以及来自Hartley’s、Williams、Robertson和Whole Earth等品牌的纯素食、有机和无麸质产品。
推荐的果酱和涂抹酱货架图
