From children’s breakfast cereals such as Kellogg’s Rice Krispies and Nestlé’s Golden Nuggets, to healthy options including Whole Earth’s Organic Cocoa Crunch and Fuel 10K’s Protein Boosted Granola, our range of breakfast cereals have something for every type of consumer.
Nearly three in ten breakfast options are chosen for health reasons, with customers keen to buy breakfast which is high in vitamins and fibre and made with natural ingredients - the number of breakfasts chosen for being natural rising by 23% in 2018. Breakfast brands such as Quaker are leading the health drive by removing more than 175,000kg of sugar from its rolled oats.
breakfasts were chosen for health reasons over the past year, and that figure is on the increase
of food-to-go shoppers went to two or more shops when buying breakfast
of adults in the UK now eat breakfast at work or on-the-go
To complement our Breakfast Cereal range, we have a fantastic selection of cereal bars, aimed towards those customers who prefer to have a quick, healthy snack on-the-go.
Our selection of cereal bars come in a range of flavours to suit all tastes, including chocolate, strawberry, salted caramel and hazelnut, and we present a superb selection of the biggest brands, including Kellogg’s, Alpen and Eat Natural to name a few.