A huge innovation surge has hit the category as people are looking for luxury and excitement with an array of different flavours and textures.
Gill Davies, Executive Head of Marketing for Dr Oetker UK, explains: “At Dr. Oetker we are focusing our efforts on developing new and innovative products that will excite bakers and drive the performance of the category.”
The home baking category is all about becoming more adventurous with tastes and textures, with customers keen to open their palate up to unusual sensations, alongside looking out for high quality, sophisticated products.
Two tablespoons of Jif is around the equivalent to the juice of one whole lemon
of food-to-go shoppers have bought food-to-go as part or all of an evening meal
of shoppers check prices, find recipes and read reviews before going to a store
With more people becoming conscious of health trends, the category has launched various free-from and low sugar options. Gluten free home baking is a key part of this change with gluten free ingredients expected to grow as innovation springs up and quality improves, and more and more customers are creating homemade vegan treats, using ideal alternatives such as Orgran’s No Egg Gluten Free Egg Replacer and Provamel’s Soya Alternative to Cream.
Our range of home baking and desserts is perfect for any customers looking to create their own wonderful, delicious bakes, with products from Betty Crocker, Dr. Oetker, Doves Farm and Green’s.