A fantastic premium offering is a big driver, with customers looking for indulgence in their frozen food and are willing to pay more to ensure the products are of a high quality.
With the promise of healthier options and a steady stream of new premium products, frozen is a category not to be underestimated!
Brands We Stock
We sell well-established and famous brands such as Bird’s Eye, Young’s, McCain, Häagen-Dazs and Ben & Jerry’s.
Explore the Frozen Range
Frozen food is a top-performing range across food and drink, with growth in every category from ready meals and vegetables to ice cream and desserts.
28% of shoppers chose a product because it was a different flavour they wanted to try.
Since their introduction, more than 15 billion fish fingers have been sold in the UK alone.
11% of shoppers chose a product in the frozen meals, meat & fish category based on the fact it was new during their last shopping trip.
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